About Spoonful of Sugar

Spoonful of Sugar is a University College London spin-out company built on Professor Rob Horne’s extensive research over the last twenty years. We have developed unique methodologies based on this research, and use it to create practical, personalised programmes dedicated to helping stakeholders engage with a medical innovation.

Every prescription is the result of decades of investment and innovation. According to the World Health Organisation (WHO), however, up to half of these prescriptions are not taken as advised. This means prolonged suffering, delayed recovery and greater costs to the healthcare system – and a new technology fails to deliver on its promise.

We design programmes to engage all relevant stakeholder groups by tailoring our message to the individual. These include patients, their carers, healthcare professionals and policymakers.

Double win for Spoonful of Sugar at Communiqué 2015

Winner of both Small Consultancy and Specialist Consultancy Awards